OTC sales strategies

Better Over-The-Counter (OTC) Sales Strategies from the Ground Up

Given the hours, the pressures, and the financial stresses of running an independent pharmacy, it might seem far-fetched to hear the opinion that store owners are “sitting on a goldmine.” Admittedly, the notion of striking it rich in the pharmacy business may be overstated, but the idea of tapping into underutilized or even undiscovered revenue... (Read more)
Independent Pharmacy Business Tips Feature Benzer Pharmacy Franchise

Five ‘Make or Break’ Suggestions For A Better Independent Pharmacy Business

Every independent pharmacy plays an important purpose. Namely, by supporting the overall health and well-being of its customers and community at large. And yet, without the requisite profits to drive success over time, many face substantial challenges in just keeping the doors open. Much less, fulfilling the “higher calling” that’s of equal concern. Independent Pharmacy business... (Read more)
Patient Health Feature Benzer Pharmacy

Customers First, Always: The Benzer Pharmacy Approach to Patient Health

By and large, the reasons why aspiring pharmacists enter the field as students are pretty simple, improving health and wellness. In general, most have a genuine interest in helping care for the welfare of others by focusing on patient health. They have an instinctual desire to improve the human condition. More importantly, pharmacist’s see themselves... (Read more)